Why did Qianye Tofu become so popular all of a sudden? In-depth analysis of hot topics across the Internet in the past 10 days
In the past 10 days, Qianye Tofu has unexpectedly become a hot topic on social platforms. By analyzing data from the entire network, we found that there are multiple factors behind this phenomenon, including food culture, internet celebrity economy, and social psychology. The following is an in-depth analysis of structured data presentation:
| platform | Amount of related topics | Highest number of discussions per day | Main discussion direction |
|---|---|---|---|
| 128,000 | 32,000 (June 15) | Vegetarianism, hot pot ingredients | |
| Tik Tok | 96,000 | 21,000 (June 18) | Creative recipes, taste evaluation |
| little red book | 54,000 | 13,000 (June 16) | Healthy eating, fat-reducing meals |
| Station B | 32,000 | 8,000 (June 17) | Food industry, vegetarian technology |
1. Three major tipping points of phenomenon-level communication
1.star power: On June 14, a top celebrity showed off a thousand pages of creative ways to eat tofu in a reality show, and the related video was played more than 50 million times. The next day, the Weibo topic # Follow Idol to Eat Tofu # landed in the top three of the hot search list.
2.Healthy eating trend: The recently released "2024 China Plant-Based Diet White Paper" shows that as a source of high-quality plant protein, the search volume of thousand-page tofu increased by 240% year-on-year. In Xiaohongshu’s list of “Essential Ingredients for Fat Loss”, Qianye Tofu entered the TOP5 for the first time.
3.Catering innovation promotion: Haidilao and other leading hot pot brands have launched the "Thousand Pages of Creative Ways to Eat Tofu" package, the number of participants in Douyin-related challenges has reached 830,000, and the number of likes for the most popular "Tofu Blossom" tutorial has exceeded 2 million.
| Related hot search terms | peak popularity | duration |
|---|---|---|
| The magical way to eat Qianye Tofu | 120 million | 38 hours |
| Is Qianye Tofu a combination of technology and ruthless work? | 89 million | 26 hours |
| Vegan’s Favorite Ingredients of the Year | 67 million | 18 hours |
2. Five core issues that consumers are most concerned about
1.Nutritional value controversy: Nutrition expert @professor Wang analyzed the nutritional composition of Qianye Tofu in detail during the live broadcast, emphasizing that it contains 12.3g of protein per 100g, but the high sodium content requires attention.
2.Authentic and fake identification methods: High-quality thousand-leaf tofu should have a uniform honeycomb structure and appear filamentous fibers when torn. It is normal for the volume to expand 2-3 times after being cooked.
3.Home Preservation Tips: Vacuum package can be stored in the refrigerator for 30 days without opening. After opening, it needs to be soaked in salt water and the water should be changed every 2 days. It can be stored for up to 7 days.
4.price fluctuation trend: Affected by the price of soybean raw materials, the wholesale price of Qianye tofu has increased by 8.6% in the past half month, and there has been no significant fluctuation at the retail end.
5.Creative recipe development: Data shows that the search volume for air fryer recipes has grown the fastest, among which the search volume for the "Thousand-page Tofu Crisps" recipe has increased by 320% week-on-week.
| Sales data of mainstream e-commerce platforms | Weekly sales | year-on-year growth |
|---|---|---|
| Tmall Supermarket | 286,000 pieces | 175% |
| JD Fresh | 193,000 pieces | 142% |
| Pinduoduo | 147,000 pieces | 208% |
3. In-depth observation from an industry perspective
Food industry analyst Li Na pointed out: "The popularity of Qianye Tofu is actually a microcosm of the explosion of the plant-based food market. In the first quarter of 2024, my country's plant protein products market size has reached 8.6 billion yuan, a year-on-year growth of 34%. Qianye Tofu is transforming from a hot pot ingredient to a multi-functional ingredient due to its special taste and processing characteristics."
Zhang Qiang, a consultant in the catering industry, added: "It is worth noting that this boom has obvious features of 'scene innovation'. Data shows that the proportion of breakfast scene consumption has increased from 5% last year to 17% now, and snacking applications have grown the fastest, with an annual growth rate of 410%."
4. Forecast of future trends
1.Product upgrade: Functional thousand-leaf tofu with low sodium, high fiber and added nutrients is expected to be launched in the second half of the year.
2.Scene expansion: New application scenarios such as baking ingredients, ready-to-eat snacks, and prepared dish ingredients are being developed.
3.cultural export: The Southeast Asian market has paid increasing attention to Qianye Tofu, and cross-border e-commerce exports have increased by 45% month-on-month.
This "thousand-page tofu craze", which is caused by multiple factors, not only reflects contemporary consumers' pursuit of healthy diet, but also shows the new path of food communication in the social media era. Its subsequent development deserves continued attention, especially whether product innovation can keep up with the rapidly changing needs of consumers, which will become a key factor in determining whether this wave of craze can continue.
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