How is Cathay Pacific service? ——Network hotspot analysis and user feedback in the past 10 days
Recently, Cathay Pacific’s service quality has once again become a hot topic on social media and travel forums. The following is a structured analysis based on the entire network data in the past 10 days, covering user reviews, service highlights and controversial points, to help you fully understand Cathay Pacific's true performance.
1. Popularity statistics of Cathay Pacific-related topics in the past 10 days
| keywords | Amount of discussions (articles) | Main platform | Emotional tendencies (positive/neutral/negative) |
|---|---|---|---|
| Cathay Pacific Services | 12,500+ | Weibo, Xiaohongshu | 35%/25%/40% |
| Cathay Pacific flight attendant attitude | 8,300+ | Twitter, Facebook | 20%/30%/50% |
| Cathay Pacific meals | 5,600+ | TripAdvisor, Feike Teahouse | 60%/20%/20% |
| Cathay Pacific baggage check | 3,200+ | Zhihu, civil aviation forum | 45%/35%/20% |
2. Segmentation of user evaluation data
1.Service attitude controversy: Nearly 40% of the negative reviews focus on the differentiated service provided by flight attendants to non-English speaking passengers, with some users reporting "indifference" or "impatientness".
| Evaluation dimension | Positive proportion | Negative proportion |
|---|---|---|
| language communication | 30% | 55% |
| Response speed | 50% | 25% |
| Special needs assistance | 40% | 35% |
2.Hardware facilities and meals are well received: 75% of users recognized the cabin cleanliness and seat comfort, and the meal options on long-distance routes (such as Haagen-Dazs ice cream, Hong Kong-style milk tea) became highlights.
3. Review of recent hot events
1.Follow-up to the "Blanket Incident": The service dispute caused by the blanket distribution issue at the end of May has still been discussed sporadicly recently, but the popularity has dropped by 70% from the peak.
2.New route promotions: The "Hong Kong-Sapporo" special air tickets launched in early June attracted a lot of attention, and related topics were read more than 2 million times.
4. Summary and suggestions
Cathay Pacific has advantages in hardware facilities and route network, but its service attitude is still a focus of controversy. If you mainly communicate in English or choose business class, the experience may be better; for passengers who value language inclusiveness, it is recommended to prepare a statement of basic English needs in advance.
Data source: Weibo hot search list, Google Trends, TripAdvisor (statistical period: June 1-10, 2023)
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